The club will continue to operate a number of Fan Focus Groups which allow supporters to work closely with the club on the subjects that matter most to them. The matchday experience group was launched in 2018 and followed by groups devoted to ticketing, retail and EDI. These groups all have a nominated member that represents the group on the club's Fan Advisory Board. The representative for each group was chosen by the group members.
Ahead of the 2023/24 season, the club also introduced an Environmental Sustainability fan focus group. Due to being newly established, this group is not currently represented on the Fan Advisory Board.
Matchday Experience
The aim of this group is to provide feedback to the club relating to experience at Molineux on matchdays. This covers atmosphere, facilities available to supporters on a matchday, matchday catering, half-time entertainment and the fan zone. This group will not discuss pricing structures or commercially sensitive matters; however members can raise items with the groups Fan Advisory Board representative, which may then form an agenda item at a future Fan Advisory Board meeting. The Fan Advisory Board representative will provide updates in relation to FAB meetings to the focus group.
Equality Advisory Group
A panel of supporters, tasked to work with the club on activations and initiatives around EDI throughout the season. This group will provide feedback on polices relating to EDI and will have a representative on the Fan Advisory Board in order to ensure EDI is represented throughout the clubs’ fan engagement platforms.
Ticketing
The aim of this group is to provide feedback to the club relating to the overall ticketing experience. This covers the booking process, both online and directly with the ticket office, ticketing policies, ticketing allocations and ticket entry methods. This group will not discuss pricing structures or commercially sensitive matters; however members can raise items with the group’s Fan Advisory Board representative, which may then form an agenda item at a future Fan Advisory Board meeting. The Fan Advisory Board representative will provide updates in relation to FAB meetings to the focus group.
Retail and Commercial
The aim of this group is to provide feedback to the club relating to retail experience, and will feature representatives from the club’s retail partner, Levy Merchandise. This will cover the shopping experience, both instore and online, and product ranges. The group will also discuss and provide feedback relating to the Wolves Museum and Molineux stadium tours. This group will not discuss pricing structures or commercially sensitive matters; however members can raise items with the group’s Fan Advisory Board representative, which may then form an agenda item at a future Fan Advisory Board meeting. The Fan Advisory Board representative will provide updates in relation to FAB meetings to the focus group.
Environmental Sustainability
A panel of supporters, tasked to work with the club on activations and initiatives around environmental sustainability. As a newly established group, there will not be a Fan Advisory Board representative during the 2024/25 season, however this will be reviewed ahead of the 2025/26 season.
