BoyleSports will work closely with Wolves, with an ambassador presenting odds and tips on Wolves Matchday Live, the club’s popular matchday video service, while football continues behind closed doors.
Their betting offers will also be available on the matchday Virtual Fanzone on the Wolves App, while their branding will circulate the Molineux pitch on the LED boards during first-team matches.
Established by John Boyle in 1982, BoyleSports is Ireland’s largest and most successful independently owned bookmaker, who now boast around 350 shops in the UK and Ireland.
BoyleSports are continuing to expand their UK presence, and over the last year have boosted their estate with the acquisition of 19 stores in the Midlands, including sites at Coseley, Gornal and Dudley.
During that time BoyleSports has also invested significantly in all of its new Midlands outlets, adding a bank of new screens and renovating each shop to bring customers in the Midlands the same quality of service and shops that Irish retail customers enjoy.
On the news, Russell Jones, Wolves general manager for marketing and commercial growth, said: “We are delighted to announce our partnership with Boylesports at this exciting time for both Wolves and Boylesports.
“With over 35 years of experience, Boylesports are well respected in the industry and provide a wide range of betting opportunities, covering multiple sports.
“We look forward to working with Boylesports online, adding expert advice to our Matchday Live show, and eventually on matchdays, when the partnership can flourish further.”
Conor Gray, BoyleSports CEO, added: “Having chosen the area as the base for our expansion into the UK, we are delighted to reinforce our commitment to Wolverhampton and to the wider Midlands area.
“Wolves are a Premier League club with huge ambitions that tie in perfectly with our own, so we are thrilled at becoming an Official Partner with a club not only steeped in history and tradition, but also with such a bright and exciting future.”
To find out more about BoyleSports, visit: boylesports.com.
