The new partnership will see Shede’s Tuopai brand become the club’s Official Baijiu Partner for the 2023/24 season.
Tuopai is one of the best known and well renowned liquor brands in China. With sales of over five billion bottles in the country, Tuopai has left a profound impression on generations of Chinese people, and the partnership with Wolves will further grow the brand’s presence on the global stage.
This exciting new partnership will see the Tuopai brand work with the club on a number of promotions and competitions over the coming months, as well as being displayed on the double row LED system at Molineux during the 2023/24 season.
On the announcement of the partnership, Wolves’ general manager for marketing and commercial growth Russell Jones said: “We are pleased to welcome Shede Spirits and their Tuopai brand to the Wolves family.
“China is a key market for the club’s growth, so it’s great to be working with a brand with such history and heritage in the country.
“It was our pleasure to welcome the Shede leadership team to Molineux this week to launch this partnership and we look forward to working together over the coming season.”
