Wolves have agreed a new global partnership with Korean TV streaming platform KOCOWA+, in a deal which will see the brand featured prominently at Molineux and across the club’s digital channels.
Wolves’ Korean fanbase has grown significantly in recent years, with the club seeing a 95% increase in Korean viewers of matches, and an increase of over 63m impressions across club social channels in Korea during the 2023/24 season.
It’s no secret that Korean television is the pop culture phenomena of the new decade, and KOCOWA+ is bringing the Korean content wave to international audiences everywhere.
By signing up to a KOCOWA+ account, Wolves fans around the world will be able to watch the best Korean TV programming the same day it airs in Korea and will have access to the largest library of Korean dramas, romantic comedies and variety series, all with premium quality English and multi-language subtitles… and for the K-pop fans, there are over 10,000 hours of your favourite idols to watch and rewatch.
The KOCOWA+ service is available on web, iOS, Android, Google TV, Apple TV, Chromecast, Samsung Smart TVs, LG Smart TVs, and Roku, and fans can choose between three membership plans, so you won’t ever have to miss your favourite shows. New download features for offline viewing will also be available soon.
Wolves fans can receive a 14-day free trial by signing up to an account here.
Through this partnership, Wolves and KOCOWA+ will continue to develop the growing interest in Korean content amongst Old Gold fans around the world, and both parties will collaborate to create exciting and engaging bespoke Korean content that’s relevant to the Wolves audience.
KunHee Park, CEO/CPO of KOCOWA+, said: “This partnership came along when we were looking at ways to let fans know that we are now available in the UK, Europe, Australia and New Zealand, in addition to North and South America.
“Wolves’ global presence and engaged fan base is a natural fit for our demographic, not to mention Hee Chan Hwang is one of our favourite players.
“We are excited to be able to work with the team to create content for all of our fans.”
Christi Turner, marketing director for KOCOWA+, added: “This collaboration marks a significant step in our European expansion. We're thrilled to join forces with Wolves, tapping into their dynamic energy and crafting campaigns that will captivate fans and elevate our brand's visibility with the Premier League’s 3 billion viewers across the world.
Russell Jones, Wolves GM marketing & commercial growth, said: “We are delighted to welcome KOCOWA+ to the Wolves family.
“It is both an honour and a huge opportunity for the club to be partnering with such a well-known streaming service, and a brand right at the heart of the phenomenal global popularity of Korean music (K-pop), TV dramas (K-dramas), films, fashion, food, language, and beauty trends.
“Aside from promoting KOCOWA+’s 40,000+ hours of existing programming, this partnership will allow us to work together on original content, exposing the Wolves brand to millions of Korean nationals, expatriates and descendants living abroad.”
