Wolves will once again mark World Wildlife Day this Sunday by joining WWF and some of the world’s biggest sports clubs by removing the iconic wolf from the club’s crest for one day.
Using the #WorldWithoutNature hashtag on Sunday 3rd March, the WWF campaign will highlight the dramatic loss of biodiversity globally and the social and economic risks it poses.
Earth is home to countless species of fauna and flora, and the rich diversity is what has made our planet inhabitable for all living creatures, including humans.
However, unsustainable human activities and overexploitation of the species and natural resources are imperilling the world’s biodiversity – nearly a quarter of all species are presently at risk of going extinct in the coming decades.
According to WWF’s Living Planet Report, average populations of mammals, birds, fish, amphibians and reptiles have dropped by an alarming 68% since 1970. While here in the UK, we have lost 70% of our ancient woodlands, our rivers are polluted and our wildflower meadows are almost gone.
The campaign is a poignant one for Wolves, who will join the likes other football clubs across the country by removing nature from their club crest on social media to demonstrate how the human race will miss our natural world once they are gone.
Russell Jones, Wolves’ general manager for marketing & commercial growth, said: “Wolves have supported World Wildlife Day for the past four years and the campaign is no less important now in 2024, so we are once again teaming up with WWF and removing the wolf from our iconic crest just for one day as a show of solidarity for the cause.
“The wolf continues to be an endangered animal in many parts of the world, so it is an opportunity to raise awareness for what the world might look like without animals – something that is a sad possibility if action isn’t taken.
“We have been really proud to see Wolves stand alongside some of the world’s biggest companies in backing this campaign over the last four years and we continue to support WWF’s work in reversing our human impact on nature.”
WWF warns that the world’s continued overexploitation of wild species and destruction of habitats is driving the loss of wildlife we’re seeing - which poses immense social and economic risks, in addition to the catastrophic consequences for the planet.
Ahead of World Wildlife Day 2024, WWF has launched a petition calling for world leaders to stop fuelling the destruction of nature and start bringing our world back to life. You can sign the petition by clicking here.
The #WorldWithoutNature campaign was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.
